Naked Truth: Video for business – To Do, or Not To Do

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Welcome to a digital world! The web, television, mobile phones… The digital age is here and we have to learn how to use it to the fullest potential. Reality is that people prefer watching video to reading because it helps them save time and consume essential info faster. It’s time for showmanship. They say a picture is worth a thousand words; a good video can be worth thousands in sales. And no, it doesn’t depend on the size of your business!

Here are some statistics data from different professional institutions about the efficacy of video content in marketing. You can draw your own conclusions!

  • Forrester Research found that web pages with a video somewhere on them have a 50 percent higher chance of landing on the first page of Google’s search rankings
  • Cisco predicted that 70 percent of mobile data traffic will consist of video by 2016
  • Videos are 4 times more engaging than static content
  • 82% of marketers confirmed that video marketing had a positive impact on their business*
  • 60% are using video for email marketing*
  • 84% are using video for website marketing*

So your potential customers are looking for video. Give it to them!

Of course, that doesn’t mean that if you put some videos on your page you can relax and wait for the money to start rolling in. You need to plan and execute at a high level to make your videos worth it for you and your customers. You should think about some things as you start to build your video marketing strategy. And we will tell you how to create it properly in our upcoming posts!

We know that, as a small or medium business, you’ve got a thousand and one things to do. Very often, you lack the time for anything besides supporting your ongoing processes. We are here to help you every step of your way! We will show you how you can use video to drive traffic, leads, and sales.

Follow us on Facebook, Twitter and LinkedIn to stay informed. We post useful articles with practical advice every two weeks.

*Source: 2013 Online Video Marketing Survey & Business Video Trends Report

Color Vibe 5K Run comes to Raleigh!

This Saturday we had the pleasure to capture the Color Vibe 5K run in Raleigh with WDibble photography.  Color Vibe is a for-profit event that partners with local charities and non-profits, and those organizations receive a percentage of the earnings from the race. The non-profit that Color Vibe partnered with on Saturday was the 4th Down Foundation, a non-profit devoted to motivating students and student athletes to participate in positive behavior and to “think smart about their future.” Founder Cameron M. Hardesty uses his legal expertise to positively influence how young adults view “risky behavior” by way of his unique talks.

The Color Vibe is a unique 5K race in that it’s not a race at all! It’s not timed and non-competitive, there is no pressure to finish under a certain time. The only thing participants need to worry about is having fun, and, as our shots demonstrate, they had no issues in that department!

Check out the full photo collection here!


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Research Triangle Park Photoshoot Outtakes

A year ago, roguemark had the incredible opportunity to shoot some photography for the newly designed Research Triangle Park (RTP) website. Home to over 200 companies and 50,000 expert workers, the RTP is the largest research park in the country, and one of the largest in the world. In a previous post regarding this project, we highlighted some of the incredible shots we were able to capture of Chinese phoenix dancer Van Ly. Our goal with the photoshoot was to capture the wide array of disciplines that the RTP is involved in: from science and technology to sports and art.

Now that our photography is currently up on the new-and-improved RTP site, we thought everyone might like to see some “outtakes,” as it were, from the shoot! These are some of the pictures that didn’t quite make the final cut, but that are still incredible in their own right. Enjoy!


SciMed Solutions Research Promo

We recently had the opportunity to film a promo for  SciMed Solutions, an innovative software developer based out of Durham who has partnered with many influential entities, such as the Duke Human Vaccine Institute, Bayer CropScience, and NC GreenPower. SciMed Solutions has a wide spectrum of expertise, creating software ranging from mobile apps to research systems that can analyze hundreds of millions of DNA sequences. It was a fantastic project to be a part of and we loved the opportunity to bring to life their enthusiasm for education, science, research and business.

An Introduction!

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I’m Kim: roguemark’s newest Social Media Intern! I’ve recently graduated with my Bachelor’s of English and am now back in the “real world,” as they call it. My main passion is writing, and I’ve been an avid reader since the age of seven, which grew into a fondness for storytelling (and for Neil Gaiman!). My interests are many and some quite niche, but a few of them include: Japanese street fashion, animation, “so-bad-it’s-good” low-budget films, and video games.

As a Social Media Intern, my realm is (you guessed it) social media! You’ll be “seeing” me when you read copy on the site’s blog or any of roguemark’s social media platforms, so keep an eye on us!

I am thrilled to be here and to be writing for roguemark, and very excited for what the future holds!

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Ryan Lochte Meet & Greet at Crabtree Mall

Competitive swimmer and 11-time Olympic medalist Ryan Lochte made a splash with his appearance at Crabtree Valley Mall on Saturday, May, 23rd. Hundreds of eager fans lined up to meet the world record-holding swimmer. Lochte spent hours interacting with fans and signing t-shirts, posters, and even swim goggles. One fan had been collecting the autographs of various Olympic champions for decades on his Olympic flag. He was elated to finally add Lochte’s to his collection.

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20% Off Holiday Special

Planning a special event, and need last-minute photo or video coverage?

In the spirit of giving, we are expanding our 20% OFF ‘Friends and Family’ discount to everyone for your holiday-themed event. Give us a call or stop by our studio for more details.

Happy savings!

Raleigh The Voices

What happens when a group of people come together to recite a poem with no prior context? Find out in our newest video project, ‘Raleigh The Voices’.

Alicia Betancourt, Rick Day, Ryan Hoover, Chelsea Vieira, Cole Watts, and Sue Weems joined us in this video to recite the poem, ‘Thinking’ by Walter D. Wintle.


We R Raleigh Chapter 2 Coming Soon!


The second installment of the “We R Raleigh” series is close to being complete. For the second chapter, we got to sit down with some of ladies and gents from the North Carolina Master Chorale.

Founded in 1942, the NC Master Chorale strives to deliver the best in choral music performance to Raleigh, Durham, and Chapel Hill audiences. Under the direction of Dr. Alfred E. Sturgis, the Chorale is composed of about 180 voices, melding together with the chamber orchestra to create a performance that dazzles. Interviewing and getting to know several of the members from the North Carolina Master Choral was a blast.

We hope you enjoy watching it as much as we enjoyed creating it.

The Start of Something New

We are excited to announce the start of something new. Filming for a new original web-series launched by Roguemark began this past weekend. We got the opportunity to capture some beautiful shots in our studio and at Pullen Park with our talented actresses.

Check out the pictures below, and stay tuned for more info on the upcoming project.

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